33 Sony FX3A Full-Frame Cinema Camera
The Sony FX3 is essentially a professional cinema camera trapped in a compact, mirrorless body. For your shop’s website, this is the "ultimate" upgrade if you want the absolute best image quality, 15+ stops of dynamic range, and a camera that can shoot in near-total darkness without losing detail.
| Feature | Specification |
| Sensor | 12.1MP Full-Frame Exmor R CMOS (Back-illuminated) |
| ISO Range | 80–102,400 (Expandable to 409,600) |
| Video | 4K 120p / 10-bit 4:2:2 Internal |
| Color Science | S-Cinetone (Matches Venice & FX9 cinema cameras) |
| Cooling | Active Cooling System (Built-in Fan) |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Audio | Includes XLR Top Handle for professional mics |
34 Sony FX30 Digital Cinema Camera
The Sony FX30 is the entry point into Sony’s prestigious "Cinema Line." While it looks similar to the ZV-E10 II, it is a dedicated filmmaking machine with a body designed for heavy production use.
For your shop, this is the camera to choose if you want to create true cinematic commercials. It features a "Dual Base ISO," which means it can shoot incredibly clean, noise-free footage even in the dimly lit corners of your store.
| Feature | Specification |
| Sensor | 26MP APS-C Exmor R CMOS (Back-illuminated) |
| Video | 4K up to 120p / 10-bit 4:2:2 Internal |
| Log Shooting | Full S-Log3 with Custom LUT support |
| Body Design | 5 Threaded holes (1/4-20) for mounting gear without a cage |
| Cooling | Internal Fan for unlimited recording in 40°C heat |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Dual Slots | 2x CFexpress Type A / SD UHS-II Hybrid Slots |
