20 Sony a7C Mirrorless Camera (Black)
The Sony a7C in Black is the discreet, professional twin to the silver model we just discussed. While the silver version has a retro flair, the all-black finish is often preferred by shop owners and videographers for its "stealth" factor—it doesn't draw as much attention during candid shoots and is less likely to cause reflections when you're photographing shiny "newly products" for your website.
| Feature | Specification |
| Sensor | 24.2MP Full-Frame Exmor R CMOS |
| ISO Range | 100–51,200 (Expanded: 50–204,800) |
| Video | 4K 30p / FHD 120p (8-bit 4:2:0) |
| Stabilization | 5-Axis In-Body Image Stabilization (IBIS) |
| Autofocus | 693-point Hybrid AF with Real-time Tracking |
| Battery | NP-FZ100 (Approx. 740 shots per charge) |
| Weight | 509g (Compact and lightweight) |
21 Sony a7C Mirrorless Camera (Silver)
The Sony a7C in Silver is the camera that redefined how small a full-frame camera could be. It combines the proven 24.2MP sensor of the A7 III with a compact, rangefinder-style body, making it an excellent entry point into full-frame photography for your shop.
| Feature | Specification |
| Sensor | 24.2MP Full-Frame Exmor R CMOS |
| Video | 4K 30p (8-bit) / FHD 120p |
| AF System | 693 Phase-detection points with Real-time Eye AF |
| Stabilization | 5-Axis In-Body Image Stabilization (IBIS) |
| Screen | Side-opening Vari-angle Touch LCD |
| Battery | NP-FZ100 (Up to 740 shots - best in its class) |
| Weight | 509g (World's smallest full-frame at launch) |